The program offers a comprehensive business outlook with exposure to essential skills in multimedia. It enhances management skills in addition to creative skills intending to open a wider spectrum of job opportunities.
Media content that uses a combination of forms like audio, video, text, images, interactivity and animation among others is called multimedia. Nowadays, students are inclined towards various multimedia-related programs since these are regarded as very promising in the modern world. The BBA in Multimedia Management blends both creative arts and business orientation by introducing students to a range of management topics, multimedia production, design, and technical evaluation skills. It begins with a foundation year, where students are exposed to the basics of graphic design, digital illustration, photography, and audio-video editing. Students learn about web designing, clay modeling, and animation. They conclude with marketing and media concepts in their third year. With various institutions offering a regular course in multimedia, a BBA in Multimedia Management has become very marketable. The specialization combines creative and industry-related practical knowledge and skills, with subjects like marketing, business leadership, etc. ensuring that one is at the forefront of an industry that is constantly evolving.
